TikTok has become one of the most popular apps for sharing creative videos and creating original content. However, the question frequently arises is how to go viral on TikTok and stand out among other users. Don’t worry, I’ll tell you here!
In this article, I will show you some tips to achieve more visibility on TikTok. I will also share with you the tricks I have learned during my years as a content creator on this platform. Additionally, I will explain how to take advantage of trends and use hashtags effectively.
If you dream of your videos reaching more people and going viral, this post is perfect. Read on and discover how to maximise your potential on TikTok.
How to make a viral video on TikTok?
When it comes to how to make your TikTok go viral, there is no foolproof formula. However, certain strategies can help you have more followers on TikTok and generate greater engagement with your content.
Below, I will tell you some fundamental tips that you should keep in mind to achieve good results in each of your videos:
1. Identify your target audience
Conquering TikTok and making your videos go viral is not just a matter of luck, but also of understanding your target audience. To achieve this, you must ask yourself who are the people who enjoy your content the most and what types of videos attract them.
One way to know your audience is by paying attention to the comments you receive. You can also observe who interacts most with your videos, what types of questions they ask, what age range they are in, what time they interact with your content and what topics generate the most enthusiasm.
After identifying this information, you will surely have a clear idea of who belongs to your audience and what type of content they consume. As a result, this will help you adapt your strategies to improve the impact of your videos.
2. Know the preferences of your niche
It’s also important to research the specific preferences of the people who are part of your niche. Look for hashtags and analyze the videos that get the most visibility and interaction.
Don’t forget that you need to discover how these creators connect with their audience and what specific points in their videos make them stand out.
By identifying the content your audience prefers, you can create more relevant videos that increase your chances of going viral on TikTok. Plus, if you want to be a full-time TikToker, this will help you better understand how to make money on TikTok and how to take advantage of the opportunities the platform offers.
3. Take advantage of trends
Trends on TikTok are popular topics, challenges, or concepts that go viral in the community. They can be related to dances, songs, jokes or even specific themes. These trends spread quickly and attract the attention of the widest audiences.
You must stay up to date to take advantage of trends. To do this, explore TikTok’s “Discover” page and see which videos are getting the most visibility and engagement. Then, see how TikTokers are adapting them to their own style and create your own.
4. Add your personal touch
Once you’ve identified a trend relevant to your niche, get creative when looking for ways to integrate it into your videos. A key tip is to add your personal touch to stand out from the crowd, this will help you attract an audience that identifies with your content.
Remember that while trends are a great way to go viral on TikTok fast, it’s important to stay authentic. Don’t limit yourself to blindly following each trend, but find a way to genuinely incorporate them according to your own style.
5. Use relevant hashtags
Hashtags are a powerful tool on TikTok as they are used to categorize and group related content. By including relevant hashtags in your videos, you’ll be able to connect with people interested in those topics and increase your chances of going viral.
The key to using hashtags effectively is relevance. Research popular hashtags within your niche and select those that are related to your content. This will allow you to reach an audience that shares similar interests and is more likely to engage with your video.
6. Create your own hashtags
In addition to using popular hashtags, consider creating your own original hashtags. This will help you generate a unique identity and allow followers to find you more easily. Use your hashtags in your videos and encourage your audience to use them in their posts.
Remember that it’s not about adding an endless list of hashtags to your descriptions. It’s also important to carefully choose the ones that relate to your content. After selecting the most suitable ones, use between three and five hashtags per video so as not to overwhelm your description.
7. Optimize your videos
Another crucial aspect of how to make your TikTok videos viral is optimizing your posts. This strategy can also help you with other tools in the app, such as making money with TikTok Now, a feature for real-time content.
There are different ways to optimize your videos, here I explain some of the most relevant ones:
- Keep your videos concise and dynamic: TikTok is known for its short video format. So, I recommend that you avoid repetition or downtime that can cause users to lose interest. Maintain energy throughout your video to keep your audience engaged.
- Use effects and tools: TikTok offers a wide range of special effects, filters, and creative tools to make your videos more engaging. Experiment with them and find the ones that fit your content and add a special touch.
- Optimize the description and hashtags: The description on TikTok is an opportunity to provide more context, tell a story, or invite interaction with your content. In addition, writing text directly on the video is a good strategy so that people understand your message even without having the audio activated.
- Interact with your audience: Don’t forget to respond to the comments you receive on your videos. Maintain communication with your audience, thank them for their support and answer their questions. This will encourage interaction and create a sense of community around your content.
8. Promote your videos on other social networks
You can bring your TikTok content to a broader audience by showing it on other social networks. To achieve this, one option is to share interesting fragments of your videos on Instagram, Twitter or YouTube. This way, you can capture the attention of your current audience and attract new people.
When you share your videos on other platforms, don’t forget to include direct links to your TikTok profile and invite your audience to follow you. In addition, you can collaborate with other creators to also reach their audience and show this content on other social networks.
What defines a video being viral on TikTok?
A video on TikTok is considered viral when it achieves massive dissemination among a wide audience and then reaches users of other social networks. That is content that is shared quickly on different platforms and generates a great impact in a short time.
On TikTok, virality is also evidenced when the popularity of a video is so significant that other content creators take elements from the original video. For example, when they use music, audio, choreography or formatting to create their versions. This shows the reach of the video.
Furthermore, in this social network, diffusion is linked to current fashion. A video goes viral when it joins a trend and adopts the topics or challenges that are booming on the platform. By doing so, the video increases its recognition and gives the creator the chance to become famous on TikTok.
I hope this article has been useful to you in learning how to make your TikTok go viral. Now you can put these tips into practice and explore your full creative potential in this app.
Don’t hesitate to leave me your opinions in the comments. I’m excited to hear about your experience and the videos you’ll create! If you found this post useful, I encourage you to share it with more people who also want to reach a larger audience on TikTok.