In today’s digital world, it is expected that constructing and promoting your brand should be easy. Right? However, people often get discouraged when that is not the case.
First, you need to overcome the obstacle of building a website for your brand, either on your own or by relying on professional agencies or individuals. Then, build your brand’s existence on social media channels that reach your target market. For many brands, this is the Instagram video and photo-sharing app. Instagram can effectively link a large audience to your products or services and create a community surrounding your brand. However, posting all the images you have or getting a professional photoshoot done is not the only thing you will have to do for this. An integral part of building your brand on Instagram is that you need to establish a secure and fast internet connection for your business first. Cox, a popular Internet Service Provider (ISP), is known for its outstanding customer service, fast internet speeds, and flexible and economical plans. Cox internet also does not require any long-term contracts or enforce any termination fees, which makes it feasible, particularly for students.
With more than six hundred million users a month, the once small Instagram platform has grown into a powerful networking machine. Especially as visual media of all types is gaining momentum, Instagram allows entrepreneurs to develop and market their brands more efficiently than ever.
How to get your brand onto Instagram
Of all the social platforms, many people find that Instagram is the best fit for their branding efforts. As with any other aspect of marketing, you should be familiar with the basics of building a brand on Instagram. To create a brand on Instagram, you need to combine different methods and know certain tricks to get a good reputation. However, the good news is that most of what you need to do does not require professional expertise, such as getting more followers on your Instagram account. Read on to learn more:
1. Set objectives
Important things first! Before you can see how to develop a brand on Instagram, you need to define your objectives, understand what you need, figure out how you want to present yourself to your target market, and identify the persona of your customer base. You will waste your effort and time if you do not find out what people want and their buying preferences. Therefore, doing some research on your market, defining your target customers, and planning an effective strategy for your marketing is important for getting your brand onto Instagram.
2. Clear Profile
An Instagram profile is prime property, so make sure you are deriving maximum traffic from it. The three areas to concentrate on are your URL link, image, and description of your profile. Instagram is, of course, an image-focused social network, so make sure your profile picture is good. The description on your profile shows your viewers who you are, what you stand for, and most importantly, what they can expect if they follow you. Keywords play an important role here as well. Additionally, make sure the description matches the anticipations of your target market.
Based on the objectives you defined in the previous step, find an appealing brand name, set up your username on Instagram, and design a logo. To get a more organic following, it is better to put your brand name in place of the Instagram user name. Additionally, it is recommended to set your logo as an Instagram profile picture to ensure that your brand presence is established and easy to identify.
3. Stick with a theme
One important step to creating an Instagram brand that people can easily recall is to create a dedicated branding theme and implement it. With a custom layout for Instagram posts with a specific background colour and theme, your followers will distinguish your posts over time without even checking the username. This means that they can easily remember you, therefore making engagement easier.
One vital strategy to implement that we can learn from Instagram’s top-selling brands is how to create branded hashtags. In addition to using the best niche Instagram hashtags to get more followers, create a few branded hashtags. These will help your customers find you more easily. In addition, you can find user-generated content more easily by promoting it. Your branded hashtag can be something inspiring, or you can keep it simple by just using your brand name.
5. Instagram campaigns
Once the basics of your profile are covered, it is time to promote your products on Instagram and become one of the top-selling brands. To do this, it is recommended that you explore and analyze all tried and tested marketing strategies and endorse your business. These include:
- Giveaway contests
- Influencers
- Sponsors on Instagram
- User-Generated Content
6. Stay active
Building a community is also essential to building your brand on Instagram. The only way to achieve this is to be active. You can do this by commenting on profiles of prominent people or organizations and endorsing other people’s photos. This is a great way to impress and convince them to return the favour.
In addition, your account must look alive, which means you need to stay active by posting frequently to your Instagram feed and story. This way, you are always present in the feeds of your subscribers.
Closing thoughts
Branding is no easy feat and not something that can be successful overnight. Building a brand on Instagram requires effort and time. You need to carefully plan and implement all your strategies in an organized manner. By following the tips outlined in this article, you can get a kick-start in building your Instagram brand presence. These steps are general and may not apply to all kinds of businesses. Therefore, it is best to try them out yourself and see which ones work best for you.
