Of course, if you want to succeed on social media, with photography or otherwise, you need to ensure you are consistent. One of the best ways is to schedule your posts using a helpful tool. For example, this is one of the best Instagram schedulers for sale, and has many other features, as well. Social media is used by billions of people all over the world for one reason or another. In addition to helping you keep in touch with people you know or read the news, social media has also become a way for people to make money. This is especially true for photographers looking to turn their hobby into full-time or side income.
But what about monetization in particular? How can photographers monetize their skills on platforms like Instagram? Keep reading to find out.
Become an Influencer or Work With One
An increasingly popular way for photographers to make money on Instagram is to become an influencer. You can make money through affiliate marketing, sponsored posts and other means. Some influencers can make millions of dollars if their reach and influence grow large enough.
To make some real money as an influencer, you need to grow your fanbase or following and have them support what you do. Then, companies will generally reach out to you to share their product or service with your fans, in hopes of drumming up more sales.
If you prefer to be behind the camera and not run your page, you can still monetize your skills by working with an influencer. If you are the one to take pictures for an influencer’s page, not only will you be paid for your work and time, but will also get credit for the photo, which could help grow your brand a bit.
Sell Photos to Individuals or Businesses
(via: https://pixabay.com/illustrations/photography-freelance-sell-camera-4433529/)
Another avenue that many photographers will use social media for is to sell their photos. You can sell everything from portraits to landscape shots, to pictures of the sunset, or even photos of your dog.
Many types of businesses need to use photos for one reason or another, which is why stock photography has been such a large market for so long. Some content creators may need photos to go alongside their blog posts, and companies may want them to include them in advertisements.
In this sense, your social media page will act like a portfolio where you show off your unique and beautiful photos to those who may want to buy them. In addition to social media, there are also platforms and services where you can advertise and sell these photos to the masses as well.
Use Your Photos on Social Media to Advertise a Service
(via: https://pixabay.com/photos/bride-and-groom-wedding-photographer-952451/)
Some photographers may even use social media as a way to advertise their photography-related services. For example, if you take wedding photos, having a page dedicated to some of your best shots can help to attract future customers and show off the scope of what you can do.
Be sure to showcase photos in different settings, and use different styles, poses, and distances, to show off your range. This type of monetization strategy can work for event photographers, real estate photographers, portrait photographers, and many others. Of course, be sure to have some other photos ready to share with individuals who want to see more of your portfolio, too.
As you can see, social media has allowed for plenty of different ways for photographers to monetize their unique skills and talents.
